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AbstractFull Text

Purpose - Christmas Markets have become important contributors to the winter tourism activities. They have become popular events, attracting different types of visitors, from young people and families with children, to work colleagues and senior travelers. The purpose of the present research was to ...

Author(s)
Marković, S.; Janković, S. R.; Racz, A.; Mitrović, S.
Publisher
Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia
Citation
24th Biennial International Congress, Tourism & Hospitality Industry 2018 (THI2018), Trends and challenges, Opatija, Croatia, 26-27 April 2018, 2018, pp 230-245
Abstract

This research is to test the influence of the marketing mix dimension, which consists of product, price, promotion, and place, on destination image dimension, which consists of cognitive image and affective image. The data collecting used questionnaire with 282 respondents with accidental sampling...

Author(s)
Teviana, T.; Lubis, A. N.; Siregar, Z.
Publisher
Universiti Putra Malaysia Press, UPM Serdang, Malaysia
Citation
Pertanika Journal of Social Sciences & Humanities, 2018, 26, 4, pp 2809-2824
Abstract

This is an era of tourism destination symbiosis. With the further development of the tourism industry being profoundly influenced by the development of a rapid transit system, the relationship between tourism destinations is in competition and cooperation, which is complicated daily. Many...

Author(s)
Xu ChunXiao; She BaiLian
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2016, 31, 7, pp 96-105
Abstract

This study explores the causal relationships between perceived destination ability, three dimensions of brand love (passionate love, emotional attachment, and self-brand integration), switching resistance loyalty, and behavioral loyalty. To test the proposed hypotheses, structural equation modeling ...

Author(s)
Lee KwangHo; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 5, pp 613-627
AbstractFull Text

Purpose - The purpose of this paper is to investigate perceptions of tourists regarding affective tourism destination image of Portorož. Design/methodology/approach - Four semantic differential scales, proposed by Russel and Pratt, were used to for this study to measure pleasant/unpleasant,...

Author(s)
Rudež, H. N.
Publisher
Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia
Citation
22nd Biennial International Congress, Tourism & Hospitality Industry 2014 (THI2014), Trends and challenges, Opatija, Croatia, 8-9 May 2014, 2014, pp 245-255
Abstract

The use of Global Positioning System (GPS) technology enables the study of tourists' activities and movement patterns in real time. But what does this information tell us about tourists' subjective experiences? The present paper accounts for the results from four case studies: two event studies and ...

Author(s)
Zakrisson, I.; Zillinger, M.
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2012, 15, 6, pp 505-523
Abstract

Since more than 20 years ago, sustainable tourism has been the philosophy and action which is strongly supported and advocated by international organizations and governments, and the hotspots that attract the attention of the tourism research community. With the rapid development of tourism in...

Author(s)
Fan Jun; Qiu HongLiang; Wu XueFei
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2014, 29, 1, pp 55-66

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