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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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AbstractFull Text

Purpose - The main aim of this case study is to explain the digital marketing strategy for different target segments of Accor Hotels, the most diversified hotel player. Design - We present a business case study about Accor Hotels, together with teaching notes that teachers will be able to use in...

Author(s)
Damnjanović, V.; Lončarić, D.; Dlačić, J.
Publisher
Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia
Citation
Tourism and Hospitality Management, 2020, 26, 1, pp 233-244
Abstract

Solo travel is a growing trend, a significant proportion made up of international students who take solo trips during their study abroad. However there is limited empirical research on the Asian proportion of this growing market. This study explores the main motivations and constraints of 10 female ...

Author(s)
Osman, H.; Brown, L.; Thi Minh Trang Phung
Publisher
Sage Publications Ltd, London, UK
Citation
Tourist Studies, 2020, 20, 2, pp 248-267
Abstract

For German-speaking tourists, an Oriental market (in Arabic: souq) is an exotic place representing the 'Otherness'. Referring to this Oriental context, the article aims to answer the following questions: What are the tourists' imaginaries and social narratives and what is the role that cultural...

Author(s)
Gutberlet, M.
Publisher
Sage Publications Ltd, London, UK
Citation
Tourist Studies, 2019, 19, 1, pp 110-137
Abstract

As China's research institutions go from strength to strength and scholars' scientific research capabilities improve in recent years, the academic results of Chinese scholars have also gained international influence. As an important way for researchers to showcase and disseminate their research...

Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2018, 33, 12, pp 121-133
Abstract

The literature extensively focuses on loyalty formulation, but event loyalty is scarcely researched despite the substantial contribution of events in tourism. This article examines the formulation of event loyalty at the World Travel Market (WTM) in London. Using a sample of 274 visitors, it...

Author(s)
Fragkogianni, M.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Event Management, 2018, 22, 1, pp 37-41
Abstract

This special issue brings together six papers which unearth new perspectives on the subjects of country-of-origin, international tourism, dark tourism, sports branding and leadership and management in a place marketing perspective. The papers develop solutions and recommendations in response to the ...

Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Digital Culture and Electronic Tourism, 2018, 2, 3, pp 171-254
Abstract

A successful integrated strategy across national borders helps companies to target potential consumers in the global market. The purpose of this paper is to understand the role of cosmopolitanism and ethnocentrism on consumers' preferences for domestic versus foreign products and their visiting...

Author(s)
Sousa, A.; Nobre, H.; Farhangmehr, M.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Digital Culture and Electronic Tourism, 2018, 2, 3, pp 175-184
Abstract

The use of traditional sports events as modern sport tourism products has grown rapidly over recent decades. This article investigated differences in sport attributes that influence sport tourists' behavioral choices for attending a sepak takraw event using the human and nucleus component of...

Author(s)
Azadeh Zarei; Holmes, K.; Aminuddin Yusof
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Event Management, 2018, 22, 5, pp 675-691
Abstract

Purpose: The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia....

Author(s)
Watanabe, Y.; Gilbert, C.; Mohd Salleh Aman; Zhang, J. J.
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Sports Marketing and Sponsorship, 2018, 19, 2, pp 194-216
Abstract

Using nonparametric, semiparametric, and parametric estimation techniques, this paper investigates the presence of long memory in tourist arrivals to Singapore from 11 countries and 4 geographical regions. Empirical analysis of the monthly data from 1978 to 2012 shows that tourist arrivals to...

Author(s)
Al-Shboul, M.; Anwar, S.
Publisher
Wiley, Chichester, UK
Citation
International Journal of Tourism Research, 2017, 19, 5, pp 524-534

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