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Abstract

Purpose: The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia....

Author(s)
Watanabe, Y.; Gilbert, C.; Mohd Salleh Aman; Zhang, J. J.
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Sports Marketing and Sponsorship, 2018, 19, 2, pp 194-216
AbstractFull Text

This research aims to (1) study the tourism behavior of senior tourists at Tha Kha Community, (2) study the appropriate tourism industry marketing factors for senior tourists at Tha Kha Community, and (3) study the guideline for slow tourism management for senior tourists at Tha Kha Community. The...

Author(s)
Kongdit, S.; Ratanapongtra, T.
Publisher
Commission on the Geography of Tourism and Leisure and Global Change, International Geographical Union,
Citation
Tourism, Leisure and Global Change, 2017, 4, pp CUHK-73-CUHK-82
Abstract

Tourism has become an increasingly important market in the global economy. Due to strong competitions in this market, the overall image of a country plays an important role in attracting international travelers. Existing studies in international marketing have shown that country image is an...

Author(s)
Yu Peng; Zhang HongMei
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2016, 31, 12, pp 62-75