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Abstract

The French population is getting older and the children of the baby boom are now well-off consumers with free time to spare. This huge market attracts tourism operators; but the basic rules of marketing should still be borne in mind. Firstly, older people are a diverse group and 3 kinds can be...

Author(s)
Babou, I.
Publisher
Editions Touristiques Européennes, Paris, France
Citation
Espaces, Tourisme & Loisirs, 2005, No.222, pp 17-20
Abstract

This study examines the senior travel market and its behaviour in Taiwan using data obtained from a survey of 284 senior travellers in Taipei and Kaohsiung in August 2001. Ridit analysis is used to explore the destination selection attributes of senior travellers. Three travel barrier factors were...

Author(s)
Huang, L.; Tsai HsienTang
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2003, 24, 5, pp 561-574