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Abstract

Over the past decade, the older market has emerged as an extremely important one because of its increased purchasing power for most consumer goods and services. The tourism and leisure industry is also targeting people aged 65 years and older, because many possess a relatively large share of...

Author(s)
Patterson, I.
Publisher
Blackwell Publishing, Oxford, UK
Citation
International Journal of Consumer Studies, 2007, 31, 5, pp 528-533
Abstract

This study examines the senior travel market and its behaviour in Taiwan using data obtained from a survey of 284 senior travellers in Taipei and Kaohsiung in August 2001. Ridit analysis is used to explore the destination selection attributes of senior travellers. Three travel barrier factors were...

Author(s)
Huang, L.; Tsai HsienTang
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2003, 24, 5, pp 561-574