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AbstractFull Text

This research aims to (1) study the tourism behavior of senior tourists at Tha Kha Community, (2) study the appropriate tourism industry marketing factors for senior tourists at Tha Kha Community, and (3) study the guideline for slow tourism management for senior tourists at Tha Kha Community. The...

Kongdit, S.; Ratanapongtra, T.
Commission on the Geography of Tourism and Leisure and Global Change, International Geographical Union,
Tourism, Leisure and Global Change, 2017, 4, pp CUHK-73-CUHK-82

Over the past decade, the older market has emerged as an extremely important one because of its increased purchasing power for most consumer goods and services. The tourism and leisure industry is also targeting people aged 65 years and older, because many possess a relatively large share of...

Patterson, I.
Blackwell Publishing, Oxford, UK
International Journal of Consumer Studies, 2007, 31, 5, pp 528-533