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Advertisement and price cues are important sources of information that influence tourists' service expectations, particularly in the case of newer, less-established hotels. However, it is not clear if such hotels benefit from promising more or less through their advertisements; or price high or low ...

Prithwiraj Nath; Devlin, J.; Reid, V.
Sage Publications, Thousand Oaks, USA
Journal of Travel Research, 2016, 55, 2, pp 261-275

This study attempts to identify sport center segments in Seoul, Korea, as determined by the members' attitudes toward 33 service items. The subjects for this study were 495 members, 20 years of age and older, from nine private or public multipurpose sports centers in Seoul. A 2-stage cluster...

Kim C.; Kim, S. Y.
Journal of Sport Management, 1998, 12, 4, pp 273-287