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Abstract

This study examines the senior travel market and its behaviour in Taiwan using data obtained from a survey of 284 senior travellers in Taipei and Kaohsiung in August 2001. Ridit analysis is used to explore the destination selection attributes of senior travellers. Three travel barrier factors were...

Author(s)
Huang, L.; Tsai HsienTang
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2003, 24, 5, pp 561-574
Abstract

This paper describes the marketing strategies of the Tourism Authority of Thailand in boosting tourism through segmentation of the special interest groups represented by tourists to Thailand after the implementation of the 'Amazing Thailand Year' campaigns. This study also evaluates the marketing...

Author(s)
Rittichainuwat, B. N.; Beck, J. A.; Qu, H. L.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Quality Assurance in Hospitality & Tourism, 2002, 3, 1/2, pp 109-124