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Abstract

The senior market is particularly attractive to the tourism industry. Alongside evidence of a growing propensity to travel and spend, consumption is often deliberately linked to low seasons, balancing out the peaks and valleys for tourism suppliers. Health is one variable which is particularly...

Author(s)
Hunter-Jones, P.; Blackburn, A.
Publisher
Blackwell Publishing, Oxford, UK
Citation
International Journal of Consumer Studies, 2007, 31, 5, pp 509-516