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Abstract

The senior travel market has become an increasingly important area of interest to travel agents. This study examines senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a...

Author(s)
Batra, A.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
International Journal of Hospitality & Tourism Administration, 2009, 10, 3, pp 197-212