The problem of technology overuse - and related mental health and addiction issues - has spilled over into the tourism context. Recent literature has also suggested that heavy use of technology while travelling could potentially have negative impacts on the overall tourist experience; and that...

Tourism organizations face the challenge of employing fresh strategies in order to meet the new quest for emotional and experiential products. The present work considers the concept of Involvement and Memorability as new drivers for positive outcomes for both the tourism and food industry and...

This multiphase and empirical study explores the best communication style for reaching different international tourism markets and provides an understanding of how purchase decisions could be better influenced in travel brochures. A pre-test experiment evaluated the perceived emotionality and...

This paper argues that before the tourism industry can truly individualize products, experiences, and niche markets successfully, we need to better understand exactly what benefits a tourist is seeking to obtain through the symbolic consumption of tourist products. This study has made the first...

Recent developments in the airline industry have given rise to new types of tourists who differ in terms of the ways they devise their own travel itineraries. In particular, airline liberalisation has impacted the tourism industry with an array of strategic actions that involve pricing, service and ...

This study examines empirically in four countries which communication style (emotional or rational) is most appropriate to address sustainability experienced travellers. There are only small differences compared to the average tourist. Rational communication elements which explain the...

Tourism has been critiqued as an environmentally destructive industry on account of the greenhouse gas emissions associated with tourist mobility. From a policy perspective, current and projected growth in aviation is fundamentally incompatible with radical emissions reduction and decarbonisation...

The senior market is particularly attractive to the tourism industry. Alongside evidence of a growing propensity to travel and spend, consumption is often deliberately linked to low seasons, balancing out the peaks and valleys for tourism suppliers. Health is one variable which is particularly...

This paper offers an investigation into what effect the expectation of holiday taking has on the sense of well-being of UK tourists. The well-being of the tourist is currently an under-researched area. This sphere of study is related to research which attempts to account for the perceived negative...