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Abstract

This study investigated how to form brand prestige of package tour in the senior tourism industry. A conceptual model was developed and tested using data collected from a sample of 331 senior tourists in Korea. The results indicated that four types of tour service performances (i.e. tourist...

Author(s)
Hwang JinSoo; Lee JungHoon
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 7, pp 679-695
AbstractFull Text

This research aims (1) to study the resources of tourism of the area and the cultural capital for elevating the area of Tha Kha community; (2) to study activities of tourism at Tha Kha community that suits the behavior of Thai and foreign elderly tourists and (3) to offer a pattern of slow tourism...

Author(s)
Nawatnatee, T.; Promsilp, V.
Publisher
Commission on the Geography of Tourism and Leisure and Global Change, International Geographical Union,
Citation
Tourism, Leisure and Global Change, 2017, 4, pp CUHK-83-CUHK-90
AbstractFull Text

This research aims to (1) study the tourism behavior of senior tourists at Tha Kha Community, (2) study the appropriate tourism industry marketing factors for senior tourists at Tha Kha Community, and (3) study the guideline for slow tourism management for senior tourists at Tha Kha Community. The...

Author(s)
Kongdit, S.; Ratanapongtra, T.
Publisher
Commission on the Geography of Tourism and Leisure and Global Change, International Geographical Union,
Citation
Tourism, Leisure and Global Change, 2017, 4, pp CUHK-73-CUHK-82