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Abstract

Purpose - The aim of this study is to examine cruise destination branding as a new resource for a region to promote an area as a differentiated cruise destination. The authors specifically study how the perceived brand awareness of a destination moderates the relation between cruisers' motivation...

Author(s)
Lemmetyinen, A.; Dimitrovski, D.; Nieminen, L.; Pohjola, T.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
Tourism Review, 2016, 71, 4, pp 245-286
Abstract

This study examines the senior travel market and its behaviour in Taiwan using data obtained from a survey of 284 senior travellers in Taipei and Kaohsiung in August 2001. Ridit analysis is used to explore the destination selection attributes of senior travellers. Three travel barrier factors were...

Author(s)
Huang, L.; Tsai HsienTang
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2003, 24, 5, pp 561-574