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Abstract

Today, when visual marketing tools are widely used, destination songs realize the use of auditory sensory channels and expand the sense dimension of destination marketing. Based on sensory marketing theory, the article uses hybrid research methods to explore the actual effect and marketing value of ...

Author(s)
Lyu XingYang; Xu HaiJun; Tan HuiMin; Liu XiaoYan
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2020, 35, 5, pp 124-138
Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
Abstract

With contemporary cultural transformation and the expansion of consumption, tourism has been elevated to embodied consumption of the entire tourist destination. This study examined the case of Liangshan in the Shandong province - the birthplace of the famous story of Water Margin in Chinese...

Author(s)
Jiang Liao; Yu, L.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Geographies, 2020, 22, 1, pp 127-150
Abstract

This study investigates whether, how, and when different attributes of Chinese cultural experience jointly influence tourists' destination attachment. The sampling results from 651 tourists provide evidence that culture contacts through creative experience and cultural memories enhance tourists'...

Author(s)
Li YongQuan; Liu ChihHsing
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2020, 29, 2, pp 221-245
Abstract

This paper develops a measurement scale for cultural experiences across different contexts, including attractions, events and tours, in Hong Kong. Four dimensions of experience (cognitive, conative, affective and novelty) are identified through structural equation modelling. The scale is applied to ...

Author(s)
Richards, G.; King, B.; Yeung, E.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2020, 79,
Abstract

Museums showcase the cultures and histories of different regions and serve as new tourist attractions in numerous cities. Scholars and practitioners are keen on understanding the factors that influence the museum visit intention of visitors. The current study examined generativity, which refers to...

Author(s)
Luo JianMing; Ye HaoBin [Ye, H. B. B.]
Publisher
Elsevier Ltd, Oxford, UK
Citation
Journal of Hospitality and Tourism Management, 2020, 43, pp 120-126
Abstract

Drawing on literature about travel motivation and travel risk, this paper examines how cultural distance influences international tourist's intention to visit a destination country. Structural equation modeling is utilized to analyze the responses from 729 potential tourists in China. The data...

Author(s)
Bi Juan; Gu ChunXia
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 8, pp 839-849
Abstract

To identify residents' heterogeneity beyond a perception lens, this research seeks to cluster urban and rural residents based on their emotions, commitment and behavioral intentions toward tourism performing arts (TPA) development. A survey comprising 438 urban and 435 rural respondents was...

Author(s)
Zheng DanNi; Ritchie, B. W.; Benckendorff, P. J.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 8, pp 877-887
Abstract

In the context of festivals, the proportion of mobile app users appears to be continuously rising. However, academia has not systematically researched festival-related apps. The few existing studies have primarily adopted the technology acceptance model to investigate the factors that influence the ...

Author(s)
Li Xi; Su XinWei; Hu XiaoPing; Yao LiMei
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 9, pp 980-997
Abstract

By examining the host gaze in a third space, this article proposes "liminal gaze" as a concept to study service encounter in light of liminality and cultural hybridity. The dynamics of gaze is examined through the lens of cultural distance with London's Chinatown as the study area. Gaze in tourism...

Author(s)
Moufakkir, O.
Publisher
Sage Publications Ltd, London, UK
Citation
Tourist Studies, 2019, 19, 1, pp 89-109

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