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The Constant Market Share model is used to analyze two sets of actual data related to tourist arrivals (1988-91 and 1991-95) to Iran. The growth in tourist arrivals to Iran is calculated from 6 different regions (Africa, Americas, Eastern Asia, Europe, Southern Asia and Western Asia) and compared...

Alavi, J.; Yasin, M. M.
Haworth Hospitality Press, Binghamton, USA
Journal of Travel & Tourism Marketing, 2000, 9, 3, pp 1-20