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The purpose of this article is to contribute to the growing body of knowledge that intends to make event studies more critical through a focus on the underresearched demographic of the over 70s. Our discussion is centered on the sociopsychological impacts of arts events on older adults with the...
This paper focuses on exploring yoga tourism as an under researched area where little has been written to date. Yoga tourism is an emergent niche market that can be viewed as a subset of wellness or holistic tourism. Previous research has suggested that it reflects consumers' desire for...