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Abstract

This study examines the role of cultural values on individuals' intention to rent out and rent products in peer-to-peer exchanges. We collected survey data from participants in eleven countries - China, India, Jamaica, Namibia, Pakistan, the Philippines, Russia, South Korea, Turkey, the United...

Author(s)
Manjul Gupta; Esmaeilzadeh, P.; Uz, I.; Tennant, V. M.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Business Research, 2019, 97, pp 20-29
Abstract

The idea of "Keeping Up with the Joneses" was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Along with the combined rise of globalization, mobile technology and the millennial mindset of valuing...

Author(s)
Siegel, L. A.; Wang Dan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 159-175