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This study examines Chinese outbound tourists' motivations of visiting Israel, as a highly volatile destination. Employing means-end theory and its associated laddering technique, the study identified 6 means-end patterns (including 14 dominant means-end chains) to illustrate tourists' motivations...
This study examined Chinese cigar tourists' motivations for visiting Cuba. Six push factors and five pull factors were identified using a push-pull factor framework. The effects of travel motivations, personal values, and destination familiarity on tourist loyalty were examined using a sample of...