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An effective way of understanding travelers' preference in a destination is to investigate travel activity patterns. This study took a two-stage approach to discover how travel activities can be explored and verified by a manageable number of dimensions. Activity participation data collected from...

Jang, S. C.; Hu, C.; Morrison, A. M.; O'Leary, J. T.
Cognizant Communication Corporation, Elmsford, USA
Tourism Analysis, 2007, 12, 3, pp 149-164

The more we understand the choices made by the travelling public about sets of activities, the more potential tourists will be generated through improved market planning and promotional strategies. Activity based segmentation was used to identify five groups of Hong Kong international pleasure...

Hsieh, S.; O'Leary, J. T.; Morrison, A. M.
Tourism Management, 1992, 13, 2, pp 209-223