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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:

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Purpose: Social network sites are becoming more visual-centric. The purpose of this paper is to examine the effectiveness of visual social network sites as a marketing platform. Design/methodology/approach: This paper comprises two experiments. The first experiment sought to examine the effect of...

Teo LiXin; Leng HoKeat; Phua YiXian [Phua, P. Y. X.]
Emerald Publishing, Bingley, UK
International Journal of Sports Marketing and Sponsorship, 2019, 20, 2, pp 321-332