The present work seeks to address significant research gaps relating to brand equity and Service-Dominant Logic, specifically examining the influence of tourist geographical context on Consumer-based Destination Brand Equity (CBDBE). The purpose of the study is to identify an explanatory model for...

This study examines Chinese outbound tourists' motivations of visiting Israel, as a highly volatile destination. Employing means-end theory and its associated laddering technique, the study identified 6 means-end patterns (including 14 dominant means-end chains) to illustrate tourists' motivations...

Based on the historical, political, economic and cultural relationship between China and Korea, themechanism of tourist flows between two countries have unavoidably been involved complex and multifaceted backgrounds. The international links between origin region and destination, and tourists'...