This study examines Chinese outbound tourists' motivations of visiting Israel, as a highly volatile destination. Employing means-end theory and its associated laddering technique, the study identified 6 means-end patterns (including 14 dominant means-end chains) to illustrate tourists' motivations...

Based on the historical, political, economic and cultural relationship between China and Korea, themechanism of tourist flows between two countries have unavoidably been involved complex and multifaceted backgrounds. The international links between origin region and destination, and tourists'...