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Abstract

Drawing on literature about travel motivation and travel risk, this paper examines how cultural distance influences international tourist's intention to visit a destination country. Structural equation modeling is utilized to analyze the responses from 729 potential tourists in China. The data...

Author(s)
Bi Juan; Gu ChunXia
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 8, pp 839-849
AbstractFull Text

The perception of risk is one of the elements with the greatest influence in the choice of destination to travel. This perception may vary according to the culture of the country where the decision is made. In this work, we identify the most important risk dimensions in order to assess the...

Author(s)
Toubes, D. R.; López, Y. D.
Publisher
Universidad de la Laguna, La Laguna, Spain
Citation
PASOS: Revista de Turismo y Patrimonio Cultural, 2019, 17, 5, pp 929-945