Considering rapid economic development, rising household income, and the emergence of middle-class consumers in mainland China, a growing number of Chinese consumers are traveling to other countries and regions for tourism and shopping. Studies have shown that Chinese customers often express...

Globally, there is a growing concern about health threats from water pollution and its effects upon products used in the restaurant food preparation process. Thus, the use of contaminated water for commercial food preparation represents a high source of risk for disease-causing illnesses upon human ...

In the twenty-first century, the rural tourism in China is developing on a high speed, a new type of rural tourism based on farm guesthouses called 'yangjiale' attracted more and more market attentions. 'Yangjiale' represents a new form of rural tourism that attracts foreigners and well-educated...

This article presents a two-step framework for the selection of the optimal tourist origins portfolio for a particular destination. The article applies this decision-making process to French Polynesia. The first step of the framework is based on a mean-variance optimization procedure and proposes...

Using online reviews, this study aims to reveal the complexity of international tourists' dark tourism experiences in China. The Memorial of the Victims of the Nanjing Massacre was selected, as it is one of the most popular man-made dark tourism sites in China. A micro and meso-level discourse...

The present study aimed to delineate overseas travelers' behavioral intention formation for revisiting and recommending Thailand for wellness spa tourism. In addition, cross-cultural differences were examined between Chinese and US travelers. Our results successfully built a sturdy framework...

Based on user-generated content from a social media website, this study investigated the impact of a popular film in China-Lost in Thailand-on tourist behavior at the destination. The authors analyzed tourist volumes and conducted social network analysis and content analysis to explore the...

Anime pilgrimage has become increasingly popular among young people as a means of travel; however, the subject has been rarely addressed in Chinese research. Thus, the interaction mechanism between popular culture and tourism in that regard has yet to be identified. Anime pilgrimage attracts...

According to China's tourism statistics, the inbound tourism market is composed of eight types of travel motivations (sightseeing, leisure, business meeting (business-m), visiting relatives and friends (visiting-rf), shopping, religious worship (religious-w), culture and sports (culture-s), and...

Purpose: The purpose of this paper is to examine the factors influencing Sabah's indigenous food consumption, namely Kadazan-Dusun food, among tourists from China, Europe and Malaysia (non-Sabahans). Design/methodology/approach: Survey forms were distributed to tourists from China, Europe and...