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This study explores the values of pilgrimage exhibited by senior travelers in Taiwan. We identify and explore both spiritual and social values by applying means-end chain theory and the laddering technique. This study investigates the hierarchical relationship among pilgrimage attributes, the...

Kuo ChunMin; Chen LiHsin; Liu ChiaHao
Routledge, Abingdon, UK
Asia Pacific Journal of Tourism Research, 2019, 24, 5, pp 379-392