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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

Based on user-generated content from a social media website, this study investigated the impact of a popular film in China-Lost in Thailand-on tourist behavior at the destination. The authors analyzed tourist volumes and conducted social network analysis and content analysis to explore the...

Author(s)
Du YingYing; Li JunYi; Pan Bing; Zhang YanYan
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2020, 26, 3, pp 365-377
Abstract

Purpose: Social network sites are becoming more visual-centric. The purpose of this paper is to examine the effectiveness of visual social network sites as a marketing platform. Design/methodology/approach: This paper comprises two experiments. The first experiment sought to examine the effect of...

Author(s)
Teo LiXin; Leng HoKeat; Phua YiXian [Phua, P. Y. X.]
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Sports Marketing and Sponsorship, 2019, 20, 2, pp 321-332
Abstract

This study aims to identify and characterize behavioural patterns displayed by tourists on social media platforms during and after their holiday, in particular the motivations for tourists to share their experience online. To explore this, following a theoretical contextualization primary data was...

Author(s)
Antunes, N. M. B.; Ramos, C. M. Q.; Sousa, C. M. R.
Publisher
ESGHT/UALG, Universidade do Algarve, Faro, Portugal
Citation
Dos Algarves. A Multidisciplinary E-journal, 2018, No.32, pp 20-37