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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

The purpose of this study is to utilize egocentric network analysis to predict repurchase behaviors for college football season-ticket holders. Using a research approach grounded in network theory, we included the relational and behavioral characteristics of sport fans in a binomial regression...

Author(s)
Katz, M.; Heere, B.; Melton, E. N.
Publisher
Human Kinetics, Inc., Champaign, USA
Citation
Journal of Sport Management, 2020, 34, 3, pp 217-228
Abstract

Purpose: Social network sites are becoming more visual-centric. The purpose of this paper is to examine the effectiveness of visual social network sites as a marketing platform. Design/methodology/approach: This paper comprises two experiments. The first experiment sought to examine the effect of...

Author(s)
Teo LiXin; Leng HoKeat; Phua YiXian [Phua, P. Y. X.]
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Sports Marketing and Sponsorship, 2019, 20, 2, pp 321-332