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Based on user-generated content from a social media website, this study investigated the impact of a popular film in China-Lost in Thailand-on tourist behavior at the destination. The authors analyzed tourist volumes and conducted social network analysis and content analysis to explore the...
This study aims to identify and characterize behavioural patterns displayed by tourists on social media platforms during and after their holiday, in particular the motivations for tourists to share their experience online. To explore this, following a theoretical contextualization primary data was...