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This chapter begins by outlining how co-creation offers a new paradigm that fosters growth, innovation and competitive advantage for companies and destination authorities. It then draws attention to the renaissance presently occurring in the market, and how conditions and dimensions of this...
This chapter begins by outlining how value co-creation offers a new paradigm that fosters growth, innovation and competitive advantage for companies and destination authorities. It then draws attention to the renaissance presently occurring in the market, and how conditions and dimensions of this...