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Abstract

Recent speculation about the future of Euro Disney has tended to overshadow the fact that 1993 was a very good year for the European theme park industry. The article discusses the success of various European theme parks, including Euro Disney, de Efteling in the Netherlands, and Alton Towers in the ...

Author(s)
Gratton, C.; Richards, G.
Citation
Leisure Management, 1994, 14, 5, pp 28-29
Abstract

In a competitive global tourism market, the creation and maintenance of national and regional images becomes crucial to the marketing process. As attraction visiting becomes a central element of everyday life, the role of attractions in image formation is also growing. This is the rationale behind...

Author(s)
Richards, G.
Publisher
Henry Stewart Publications, London, UK
Citation
Journal of Vacation Marketing, 2001, 8, 1, pp 28-38
Full TextCABI Book Info
Cover for Cultural attractions and European tourism.

This book presents the findings of field research undertaken in 1997 under the European Cultural Tourism Research Project managed by the European Association for Tourism and Leisure Education. It looks at the relationship between tourists and specific cultural attractions in the Netherlands. In...

Author(s)
Richards, G.
ISBN
2001 CABI Publishing (H ISBN 9780851994406)
Type
Book
Full TextCABI Book Chapter Info
Cover for The Bonnefanten Museum, Maastricht.

A case study on the Bonnefanten Museum in Maastricht, Netherlands is presented. The analysis of the visitor market was carried out through a survey of 388 museum visitors between the last week of April and the first week of May 1997 . The steps toward a new marketing policy are discussed and issues ...

Author(s)
Munsters, W.
ISBN
2001 CABI Publishing (H ISBN 9780851994406)
Type
Book chapter