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Full TextCABI Book Chapter Info
Cover for The Bonnefanten Museum, Maastricht.

A case study on the Bonnefanten Museum in Maastricht, Netherlands is presented. The analysis of the visitor market was carried out through a survey of 388 museum visitors between the last week of April and the first week of May 1997 . The steps toward a new marketing policy are discussed and issues ...

Munsters, W.
2001 CABI Publishing (H ISBN 9780851994406)
Book chapter