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Abstract

This paper examines a popular cultural phenomenon originating in Korea which has assumed significance across Asia and beyond. This 'Korean wave' or Hallyu includes the circulation and consumption of Korean popular television dramas. An exploratory case study approach is presented to provide...

Author(s)
Kim SangKyun; Long, P.; Robinson, M.
Publisher
Taylor & Francis, Abingdon, UK
Citation
Tourism Geographies, 2009, 11, 3, pp 308-333
Abstract

This study assessed the mediation effect of perceived brand quality and the moderation effect of consumer ethnocentric tendency in the proposed consumption model of a global sports brand. The English Premier League was selected as a global sports brand and four hypotheses were established to...

Author(s)
Pyun DoYoung; Kwon, H. H.; Lee ChulWon
Publisher
International Marketing Reports Publications (IMR), Chilham, UK
Citation
International Journal of Sports Marketing and Sponsorship, 2011, 13, 1, pp 18-32
Abstract

The relationship between sport consumers' motivation and purchase behaviors is a common antecedent in literature focusing on individuals' actual online consumption. This study examined a causal relationship between motivational patterns of online consumption and actual behaviors for Korean sport...

Author(s)
Sung JunMo; Son JaeMan; Choi YoungHwan
Publisher
University of Pitesti, Arges, Romania
Citation
Journal of Physical Education and Sport, 2017, 17, 1, pp 269-277
Abstract

Generational cohorts can differ in their consumption patterns and preferred travel behavior. As the millennial generation represents an important economic force and influences new consumption trends, this study utilizes nationwide data and almost ideal demand system (AIDS) approach to examine...

Author(s)
Ahn YoungJoo; Lee ByeongCheol; Lee SeulKi
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2020, 25, 1, pp 3-14
Abstract

While research on Asian tourism has increased in recent years, studies on Asian travellers' consumption patterns in Europe are still rather rare. Taking a sociological perspective, this research examines Asian tourists' consumption in Vienna in relation to their sense of distinction and mobility....

Author(s)
Bui, H. T.; Trupp, A.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Recreation Research, 2020, 45, 1, pp 4-18
Abstract

Health-oriented tourism has emerged as one of the fastest-growing niche tourism fields worldwide. Although there have been studies on the relationship between health and travel behavior, most have been from the perspective of travel motivation and have rarely examined the impact of travel on...

Author(s)
Lee, T. J.; Han JiSook; Ko TaeGyou
Publisher
MDPI AG, Basel, Switzerland
Citation
Sustainability, 2020, 12, 12,
Abstract

Tourists have different travel purposes and show different patterns of resource consumption at travel destinations. The present study examines travel expenditure patterns among domestic travelers with different main travel purposes during the holidays by utilizing the almost ideal demand system...

Author(s)
Ahn YoungJoo; Lee SeulKi; Lee SangMook
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2020, 25, 8, pp 902-913

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