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Leisure Tourism

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Abstract

A return to the traditional image of skiing as the preserve of the young and well off, following years of popularization by package tour operators, has been recently highlighted among the UK skiing population. Skiers tend to have a young, upmarket image, as well as being more sporty than the...

Author(s)
Greer, S.
Citation
Leisure Management, 1990, 10, 12, pp 34-35
Abstract

First developed in 1972 in France, the EUROSTYLE system is a multinational research methodology incorporating lifestyle indicators which can be used for segmenting the European travel market. Aimed at all regions, age groups, social classes and ethnic groups, the instrument covers five principal...

Author(s)
Mazanec, J.; Zins, A.
Citation
Revue de Tourisme, 1992, 47, 2, pp 5-8
Abstract

For a country with a population of only 7.8 million Austria generates a remarkable amount of outbound tourism. The reasons are several: a landlocked people longing for sun and beaches and a strong economy sustaining holiday spending. Equally important, Austrians are given a minimum of five weeks...

Author(s)
Hamilton, G.
Citation
Travel & Tourism Analyst, 1993, No. 1, pp 31-50
Abstract

The report is prepared by the New Zealand Tourism Board to help provide travel agents, tour operators, and other interested organizations from New Zealand, with an understanding of the Central European tourism markets, particularly for New Zealand tourism companies or individual suppliers who are...

Citation
Central Europe: market brief., 1994, pp 32pp.
Abstract

Contemporary marketing theory as well as advanced marketing practice distinguish between strategic and instrumental market planning. The planning process occurs on two levels. Strategic decisions should be taken prior to instrumental decisions. Chapter five concentrates on the use of a priori...

Author(s)
Mazanec, J. A.
Publisher
Cassell plc, London, UK
Citation
Marketing in hospitality and tourism: a consumer focus., 1994, pp 99-164
Abstract

This paper addresses the problem of improving ways to identify, segment and explain an increasingly fragmented tourist market, utilizing the neural network modelling (NNW) technique based on two sets of items: travel motives and activities. The paper draws on information derived from a sample of...

Author(s)
Mazanec, J. A.
Publisher
Routledge, London, UK
Citation
Change in tourism: people, places, processes., 1995, pp 137-158
Abstract

This chapter tests the hypothesis that individual styles or so called socio-targets (groups of styles) contribute to the advancement of tourist market research and render tourism marketing more efficient. The Eurostyles system is a multinational lifestyle typology which encompasses five principal...

Author(s)
Mazanec, J. A.; Zins, A. H.
Publisher
Butterworth-Heinemann Ltd, Oxford, UK
Citation
Global tourism: the next decade., 1995, pp 199-216
Abstract

A pilot study was conducted to investigate hypotheses on the relationship between traffic noise and the economic performance of tourist resorts. Information on the influence of traffic on business and hotel performance, and on the levels of traffic pollution was obtained from interviews with...

Author(s)
Langer, G.
Citation
Tourism Management, 1996, 17, 4, pp 295-305
Abstract

The study applies market segmentation to inbound tourists to Austria and aims to identify tourist segments taking holidays in Austria during the summer holiday season in order to use them as a basis for the development of a marketing strategy. Data were derived from a survey of 7864 visitors...

Author(s)
Dolnicar, S.
Citation
Tourism and Hospitality Management, 1997, 3, 1, pp 17-32
Abstract

The Fifth Luxembourg Tourism Forum, which took place in January 1997, was organized jointly by the Society of International Fairs of Luxembourg and the European Tourism Institute of Trier University. It brought together more than 120 policy makers, tourism professionals, entrepreneurs and...

Publisher
Europäisches Tourismus Institut GmbH, Universität Trier, Trier, Germany
Citation
Inszenierung im Tourismus: Trends - Modelle - Prognosen, 5. Tourismus-Forum Luxemburg., 1997, pp 188 pp.

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