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Abstract

Thirteen contributions present examples of tourist behaviour and tourism marketing research that incorporates the global nature of tourism as an integral component. The globalization of tourism has resulted in more culturally diverse travellers with different preferences, motivations, expectations...

Publisher
International Business Press, Binghamton, USA
Citation
Global tourist behavior., 1994, pp 271 pp.
Abstract

Psychographic segmentation in tourism marketing research can be an important tool in ascertaining why tourists choose destinations and what their expectations and perceptions of a holiday experience are. This paper describes the psychographic segmentation procedures with special emphasis on the...

Author(s)
Waryszak, R. Z.; Kim, H.
Citation
Journal of Hospitality & Leisure Marketing, 1994, 2, 4, pp 5-19
Abstract

This study compares the purpose of travel, tourist types, and information sources as the number of visits increases. A survey was conducted at the Cheju International Airport (Korea Republic) for 5 days starting February 2 1998, and 200 completed questionnaires were received. The results reveal...

Author(s)
Pyo SungSoo; Song JaeHo; Chang HyeSook
Citation
Tourism Analysis, 1998, 3, 3/4, pp 181-187
Abstract

Mega events have many effects on host regions. Considering their influence on tourist behaviour, image-related effects merit more attention. In spite of broad agreement among scholars regarding the influence of image on individual behaviour, little empirical research has been conducted on this...

Author(s)
Lee ChoongKi; Lee YongKi; Lee BongKoo
Publisher
Elsevier, Oxford, UK
Citation
Annals of Tourism Research, 2005, 32, 4, pp 839-858
Abstract

The analysis of tourism behaviour as an outcome of individual decision making has recently been an emerging focus in tourism research. The conventional approach to the analysis of tourism behaviour typically associates a particular choice behaviour with some travel motivations or a priori selected...

Author(s)
Lee HyukJin; Joh ChangHyeon
Publisher
Taylor & Francis, Abingdon, UK
Citation
Tourism Geographies, 2010, 12, 4, pp 487-504
Abstract

This study assessed the role of family decision makers in participating in a festival according to five stages of festival participation. A survey process was conducted using two sampling groups: the sample for families with children and the sample for families without children. According to the...

Author(s)
Kim SeongSeop [Kim, S. S. S. ]; Choi SangSoo; Agrusa, J.; Wang KuoChing; Kim YoungMi
Publisher
Elsevier, Amsterdam, The Netherlands
Citation
International Journal of Hospitality Management, 2010, 29, 2, pp 308-318
Abstract

The purpose of this study is to investigate consumer perception and importance of food tourism properties and performance of the properties in Sangju province of Gyeongsangbuk-do. The study has found that persons who have food tourism experiences (75 persons, 50.7%) had slightly more than not...

Author(s)
Kim EunHae; Lee MinA
Publisher
Korean Society of Community Nutrition, Seoul, Korea Republic
Citation
Korean Journal of Community Nutrition, 2010, 15, 1, pp 83-93
Abstract

The differential impacts risk and uncertainty have on travel decision-making were explored by examining the constructs' influence on the antecedents of intentions to visit Australia using the theory of planned behavior. Respondents were obtained from online consumer panels in South Korea, China and ...

Author(s)
Quintal, V. A.; Lee, J. A.; Soutar, G. N.
Publisher
Elsevier Ltd, Amsterdam, The Netherlands
Citation
Tourism Management, 2010, 31, 6, pp 797-805
Abstract

According to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the total population. The survey also reported that two-thirds of Koreans with access to the Internet at home are online...

Author(s)
Kim MyungJa; Chung NamHo; Lee ChoongKi
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2011, 32, 2, pp 256-265
Abstract

This study develops a conceptual framework for destination brand equity that goes beyond image by adapting and expanding a multidimensional consumer-based brand equity scale for application within a tourism context. The empirical results, based on a consumer survey in Malaysia (n=326) measuring the ...

Author(s)
Im HyunJung [Im, H. J. H. ]; Kim SeongSeop [Kim, S. S. S. ]; Elliot, S.; Han HeeJoo
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 4, pp 385-403

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