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Leisure Tourism

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Abstract

The Asia Market Brief is split into the following subsections: north Asia, and southeast Asia. The Asian travel market to New Zealand has enormous potential. The buoyant economy and growing influence of Asian countries make this a prosperous area for New Zealand. With larger disposable incomes,...

Citation
Asia: market brief., 1994, pp 80 pp.
Abstract

Psychographic segmentation in tourism marketing research can be an important tool in ascertaining why tourists choose destinations and what their expectations and perceptions of a holiday experience are. This paper describes the psychographic segmentation procedures with special emphasis on the...

Author(s)
Waryszak, R. Z.; Kim, H.
Citation
Journal of Hospitality & Leisure Marketing, 1994, 2, 4, pp 5-19
Abstract

Vacation planning characteristics of 915 Korean and 2186 Japanese travellers were compared, using data available from exit surveys conducted in the US territory of Guam. Controls were established for the effects of travel experience, age, gender, marital status, and income. The control variables...

Author(s)
Iverson, T. J.
Citation
International Journal of Hospitality Management, 1997, 16, 2, pp 209-219
Abstract

This paper argues that the emerging markets of the Four Dragons: Hong Kong, Singapore, South Korea, and Taiwan present the opportunity for Canada to take advantage of its potential as a prime vacation destination, while at the same time giving itself an economic boost. It presents both an in-depth...

Author(s)
Karwacki, J.; Deng, S.; Chapdelaine, C.
Citation
Tourism Management, 1997, 18, 6, pp 373-383
Abstract

This paper describes the outbound tourism market in the Republic of Korea. Statistical data for 1999 are provided by collaborations of the Ministry of Culture and Tourism of the Republic of Korea, Korea National Tourism Organization, Korea Tourism Research Institute, and many other organizations....

Publisher
World Tourism Organization (WTO), Madrid, Spain
Citation
Special Report - World Tourism Organization, 2000, No.4, pp 42 pp.
Abstract

This study analysed the preferences of international urban travellers by focusing on European, North American, and Japanese travellers to Seoul, South Korea, and attempted to identify the relationship between preferences and expenditures for the attributes or activities. Data used are obtained from ...

Author(s)
Suh YongKun; Gartner, W. C.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2004, 25, 1, pp 127-137
Abstract

Mega events have many effects on host regions. Considering their influence on tourist behaviour, image-related effects merit more attention. In spite of broad agreement among scholars regarding the influence of image on individual behaviour, little empirical research has been conducted on this...

Author(s)
Lee ChoongKi; Lee YongKi; Lee BongKoo
Publisher
Elsevier, Oxford, UK
Citation
Annals of Tourism Research, 2005, 32, 4, pp 839-858
Abstract

The purpose of this study is to expand the individual choice-sets model to a couple's choice-sets model in order to describe engaged couples' decision-making processes when selecting a honeymoon destination. This research holds that when a couple share different preferences towards alternative...

Author(s)
Jang HoChan; Lee SeokHo; Lee SangWoo; Hong SungKwon
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2007, 28, 5, pp 1299-1314
Abstract

The objectives of this study were to examine the influence of destination image of Jeju Island on tourists' satisfaction and future behavior as well as to suggest ideas Jeju Island should adopt to improve its current marketing strategy. The image of Jeju Island was assessed on four factors:...

Author(s)
Park, Y.; Njite, D.
Publisher
Routledge, Taylor & Francis, Oxfordshire, UK
Citation
Asia Pacific Journal of Tourism Research, 2010, 15, 1, pp 1-20
Abstract

This study develops a conceptual framework for destination brand equity that goes beyond image by adapting and expanding a multidimensional consumer-based brand equity scale for application within a tourism context. The empirical results, based on a consumer survey in Malaysia (n=326) measuring the ...

Author(s)
Im HyunJung [Im, H. J. H. ]; Kim SeongSeop [Kim, S. S. S. ]; Elliot, S.; Han HeeJoo
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 4, pp 385-403

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