The report presents the findings of the 18th survey of overseas visitors to Singapore. It discusses statistics related to visitor profile, travel patterns, visit experience, and expenditure patterns. The major visitor generating markets are Japan, Australia, the UK, USA, Taiwan, India, Hong Kong,...

Thirteen contributions present examples of tourist behaviour and tourism marketing research that incorporates the global nature of tourism as an integral component. The globalization of tourism has resulted in more culturally diverse travellers with different preferences, motivations, expectations...

This paper explores the cross-cultural impacts of service recoveries such as the consumer propensity to spread positive or negative word-of-mouth about casual dining restaurants. American and Korean consumers were compared in an effort to identify whether they had any differences or similarities in ...

This study compared the motives and media consumption behaviours of American and South Korean spectators of Mixed Martial Arts. Significant cross-national differences were noted in sport interest, vicarious achievement, aesthetics, national pride and violence. Backward regression analyses indicated ...

This paper investigates how the factors of psychological and geographical distances in conjunction with medical competence influence potential Chinese customers when they select a destination country for international healthcare services. We also explore how the severity of the customer's illness...

Korean food (Hansik) is one of the fastest growing cuisines globally. This trend is evident with the number of Korean restaurants scattered around world. An increasing number of Korean restaurants have been observed in the United States, especially in more culturally diverse areas such as major...

Purpose - The purpose of this paper is: to explain the relative influence of attitude, subjective norm, and perceived behavioral control on purchase intention of the 2010 FIFA World Cup sponsored products; and to compare the purchase intention of American and Korean spectators toward sponsoring...

Purpose - The purpose of this study is to investigate whether complaint behavior intentions and expectations of service recovery based on the justice theory are different among customers from collectivistic versus individualistic cultures. A secondary purpose is to find which service recovery...

This special issue (consisting of six papers) covers a range of advertising and sponsorship types, including event and team sponsorships, athlete endorsement, activation of sponsorships via new media, as well as business-to-business approaches. The various platforms and sport levels utilised as...

Adopting Aaker's brand personality scale, this study aimed to determine South Korea's medical tourism destination personality. Based on a survey of US consumers, the results indicate that South Korea's medical tourism destination personality comprised three dimensions: sincerity, competence, and...