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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

The Asia Market Brief is split into the following subsections: north Asia, and southeast Asia. The Asian travel market to New Zealand has enormous potential. The buoyant economy and growing influence of Asian countries make this a prosperous area for New Zealand. With larger disposable incomes,...

Citation
Asia: market brief., 1994, pp 80 pp.
Abstract

A five-country study tour was undertaken in October and November 1995 to explore the nature and structure of the outbound industries in South Korea, Taiwan, Indonesia, Thailand and Japan. The study involved interviews with leading outbound agents, local NTO and airline representatives, travel...

Author(s)
March, R.
Citation
International Journal of Hospitality Management, 1997, 16, 2, pp 231-238
Abstract

This paper describes the marketing strategies of the Tourism Authority of Thailand in boosting tourism through segmentation of the special interest groups represented by tourists to Thailand after the implementation of the 'Amazing Thailand Year' campaigns. This study also evaluates the marketing...

Author(s)
Rittichainuwat, B. N.; Beck, J. A.; Qu, H. L.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Quality Assurance in Hospitality & Tourism, 2002, 3, 1/2, pp 109-124
Abstract

This study aims to: (1) examine the satisfaction of international travellers during their visit to Thailand; (2) determine whether there is a significant difference in travel satisfaction between first time and repeat travellers; (3) assess whether there is a significant difference in travel...

Author(s)
Rittichainuwat, B. N.; Qu, H. L.; Mongknonvanit, C.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2002, 12, 2/3, pp 19-43
Abstract

This study examined factors affecting decision making by agritourists in Thailand. Data were obtained through a questionnaire survey of 215 agritourists in Suan Maung Porn, Sikew, Nakornrachasima province. Results revealed that factors affecting decision making by agritourists include tourist...

Author(s)
Kullachai, P.; Kullachai, K.
Publisher
Kasetsart University, Bangkok, Thailand
Citation
Proceedings of 43rd Kasetsart University Annual Conference, Thailand, 1-4 February, 2005. Subject: Agricultural Extension and Communication; Social Sciences; Economics; Business Administration; Humanities; Home Economics, 2005, pp 309-315
Abstract

The senior travel market has become an increasingly important area of interest to travel agents. This study examines senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a...

Author(s)
Batra, A.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
International Journal of Hospitality & Tourism Administration, 2009, 10, 3, pp 197-212
AbstractFull Text

These proceedings examine economics and business administration in Thailand, Laos, Taiwan, and South Korea. The proceedings consist of 18 papers on customers' behavior, acceptance and attitude towards purchasing supplementary food and cosmetics made from silk worm and silk protein; indigo cotton...

Publisher
Kasetsart University, Kasetsart, Thailand
Citation
Proceedings of the 48th Kasetsart University Annual Conference, Kasetsart, 3-5 March, 2010. Subject: Economics and Business Administration, 2010, pp many pages
Abstract

Considerable research has been devoted to sport mega-events including the Olympic Games, the FIFA World Cup, and the Commonwealth Games. Yet few studies have focused on the lesser known or "second tier" international sport events in order to understand the patterns and the impact of participant...

Author(s)
Turco, D. M.; Papadimitrou, D.; Berber, S.
Publisher
Versita, Warsaw, Poland
Citation
Physical Culture and Sport: Studies and Research, 2011, 51, 1, pp 72-79
Abstract

Despite the high volume of research on festivals in Western cultures and the incredible growth of festivals over recent decades, little empirical research has been conducted on festivals in Thailand, many of which have existed more than 100 years. Therefore, the purpose of this study was to...

Author(s)
McDowall, S.
Publisher
Routledge, Philadelphia, USA
Citation
International Journal of Hospitality & Tourism Administration, 2011, 12, 4, pp 269-288
Abstract

Author(s)
Chotivanich, P.
Publisher
EuroJournals, London, UK
Citation
European Journal of Social Sciences, 2012, 33, 2, pp 239-248

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