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Leisure Tourism

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Abstract

Purpose: World Heritage sites (WHS) can play an important role in promoting visitation to emerging and remote destinations. Guided by the theory of planned behaviour (TPB), this study aims to investigate factors that predict intentions to visit WHS. Design/methodology/approach: Survey...

Author(s)
Halpenny, E.; Kono, S.; Moghimehfar, F.
Publisher
Emerald Publishing, Bingley, UK
Citation
Journal of Hospitality and Tourism Technology, 2018, 9, 3, pp 417-437
Abstract

Tourism slogan is an important part of destination branding and marketing. This study uncovers the mechanism of tourism slogans on travel intention based on USP theory. Study 1 utilizes a content analysis to quantify China's 5A-class tourist resorts' slogans by applying USP (Unique Selling...

Author(s)
Wang Ying; Huang Li; Li JiXin; Yang Yang
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 4, pp 415-427
Abstract

Cultural tourism destinations, such as cultural quarters, have become an important part of postmodern society because tourists are more interested in cultural tourism than they have been in the past. The purpose of this research is to examine tourists' cultural quarters revisit or recommendation...

Author(s)
Hung KuangPeng; Chen, A.; Peng, N.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Analysis, 2019, 24, 2, pp 131-145
Abstract

There are an increasing number of studies of Chinese traditional culture; however, until now, there has not been an empirical examination of the integrated perspectives on whether internationalized or localized viewpoints influence cultural tourism. To address this gap, this study develops an...

Author(s)
Liu ChihHsing
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2020, 23, 1, pp 17-35
AbstractFull Text

In this study, we propose that the city image is a multidimensional construct influenced by its image components which, together, affect tourist behaviour in a dynamic process. The general objective of this research is to understand the dynamic nature of a major tourism destination image and the...

Author(s)
Guerreiro, M.; Mendes, J.; Fortuna, C.; Pinto, P.
Publisher
Institute for Tourism, Zagreb, Croatia
Citation
Tourism (Zagreb), 2020, 68, 1, pp 83-99