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AbstractFull Text

Research on festivals and cultural events draw considerable attention among academics and practitioners. The relationships between marketing influence and spontaneous purchase have been studied in general retail setting; however, there is dearth knowledge of purchase patterns in a festive setting....

Author(s)
Yeung, R.; Yee, W. M. S.
Publisher
Institute for Tourism, Zagreb, Croatia
Citation
Tourism (Zagreb), 2011, 59, 2, pp 169-182
Abstract

Drawing on typologies of consumption values, this study identifies and interprets the cultural divergence reflected in vacation experience. Through analysis of reviews by tourists from China and the United States, three salient themes of vacation experience emerged: scenery, food, and social...

Author(s)
Fu, X. X.; Lehto, X. Y.; Cai, L. A.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2012, 8, 3, pp 320-333
Abstract

The present study aims at analyzing revisit intention of traditional folk events based on the Theory of Planned Behavior and a Consumer-based Model of Authenticity. The survey data were collected by a questionnaire survey in Nanjing Qinhuai Lantern Festival 2012, China. Structural equation modeling ...

Author(s)
Shen SuYan
Publisher
Wiley-Blackwell, Chichester, UK
Citation
International Journal of Tourism Research, 2014, 16, 5, pp 513-520
Abstract

Cinematic nostalgia can influence visitors in choosing destinations where particular films have been made or shot. Focusing on the case of Hong Kong this study investigated the incidence of nostalgia amongst Taiwanese filmgoers, and whether this generates feelings of familiarity that induce...

Author(s)
Kim SeongSeop; Kim SangKyun; King, B.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 236-252
Abstract

Although a niche, the consumption of Japanese anime and related products is extensive and expected to grow. This study explores Chinese anime consumer motivation to participate in anime tourism. A mixed method is applied to identify travel motivation factors and to examine their importance across...

Author(s)
Kirillova, K.; Peng Cheng; Chen HuiYuan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 2, pp 268-281
Abstract

This empirical study attempted to identify the role of TV drama celebrity in explaining audience involvement, perceived national image, and audience behavioral intention. Among many significant findings, emotional and behavioral involvement with TV drama celebrities significantly influenced...

Author(s)
Kim SangKyun; Kim SeongSeop; Han HeeSup
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 3, pp 233-249
Abstract

Tourism slogan is an important part of destination branding and marketing. This study uncovers the mechanism of tourism slogans on travel intention based on USP theory. Study 1 utilizes a content analysis to quantify China's 5A-class tourist resorts' slogans by applying USP (Unique Selling...

Author(s)
Wang Ying; Huang Li; Li JiXin; Yang Yang
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2019, 36, 4, pp 415-427
Abstract

Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of festival experience. It is widely acknowledged that interactions between tourists significantly influence behavioral reactions such as desire to stay, satisfaction, and loyalty, which are important for...

Author(s)
Sun Huan; Wu ShaoFeng; Li YanNing; Dai GuangQuan
Publisher
MDPI AG, Basel, Switzerland
Citation
Sustainability, 2019, 11, 15,
Abstract

Drawing on literature about travel motivation and travel risk, this paper examines how cultural distance influences international tourist's intention to visit a destination country. Structural equation modeling is utilized to analyze the responses from 729 potential tourists in China. The data...

Author(s)
Bi Juan; Gu ChunXia
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2019, 24, 8, pp 839-849
Abstract

Based on the memorable tourism experience theory and previous studies on ethnic minority tourism, this study attempts to extend the memorable tourism experience to its contents of ethnic minority tourism and develop the measure scales of the Memorable Ethnic Minority Tourism Experiences (MEMTE)....

Author(s)
Wong WengChou [Wong, W. C. J. ]; Lai KaWai [Lai, K. W. I. ]; Tao Zhang
Publisher
Routledge, Abingdon, UK
Citation
Journal of Tourism and Cultural Change, 2019, 17, 4, pp 508-525

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