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Full TextCABI Book Chapter Info
Cover for Co-creation of value and social media: how?

This chapter begins by outlining how co-creation offers a new paradigm that fosters growth, innovation and competitive advantage for companies and destination authorities. It then draws attention to the renaissance presently occurring in the market, and how conditions and dimensions of this...

Yüksel, A.; Yanık, A.
2014 CABI (H ISBN 9781780643489)
Book chapter