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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

This study investigated the power of fear evoked by advertisement photos in tourism advertisements, using data obtained from a survey of 386 tourists in Norway in 2001. The basic assumption was that advertisement photos portraying a risky holiday situation could influence tourists' attitudes...

Author(s)
Hem, L. E.; Iversen, N. M.; Nysveen, H.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2002, 13, 4, pp 1-26
Abstract

'Sharing economy' platforms such as Airbnb have recently flourished in the tourism industry. The prominent appearance of sellers' photos on these platforms motivated our study. We suggest that the presence of these photos can have a significant impact on guests' decision making. Specifically, we...

Author(s)
Ert, E.; Fleischer, A.; Magen, N.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2016, 55, pp 62-73