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'Sharing economy' platforms such as Airbnb have recently flourished in the tourism industry. The prominent appearance of sellers' photos on these platforms motivated our study. We suggest that the presence of these photos can have a significant impact on guests' decision making. Specifically, we...
This study aimed to find out how "free-from labelling" shapes consumers' perception of food products and whether the absence of an ingredient is considered an indicator of improved nutritional value of the product. An online survey was conducted in four European countries: the United Kingdom,...