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Abstract

The impacts of globalisation and cultural convergence theory have been discussed in various research areas. Scholars agree that global consumer behaviour becomes increasingly homogenous. However, in tourism, there is still evidence that visitor markets are distinguished and segmented according to...

Author(s)
Muskat, B.; Muskat, M.; Richardson, A.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2014, 20, 1, pp 55-64
Abstract

This study investigates the use of variety-seeking in the segmentation of international travelers. Segmentation studies mainly utilize traditional segmentation criteria, such as nationality, country of origin, other trip characteristics of international travelers, and consumer behaviors....

Author(s)
Legohérel, P.; Hsu, C. H. C.; Daucé, B.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2015, 46, pp 359-366