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This paper addresses the issue of the budget traveler (backpacker) as compared to mainstream tourists, highlighting travel motivations, subjective judgments of risk, tourist worries and tourists' self identifications. A total of 1880 tourists to Norway participated in the study, of which 211 were...
Purpose - This study aimed to investigate the direct and indirect relationship of utilitarian motivation, hedonic motivation and self-identity to travelers' attitude toward travel mobile application usage using the technology acceptance model (TAM). In addition, this study identified the...