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Leisure Tourism

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CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

The paper examines which travel risks are more salient for tourists' destination choice. An integrated travel-decision risk typology with survey data from 835 potential tourists is developed and tested. Specifically, this paper explores the interplay of risk types, tourist attributes and...

Author(s)
Karl, M.; Muskat, B.; Ritchie, B. W.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Journal of Destination Marketing & Management, 2020, 18,