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Leisure Tourism

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Abstract

The paper was presented at the TRRA Annual Conference, 1981, Las Vegas, Nevada, USA. A review of published work on motivations for travel suggests that most research on the subject is primarily descriptive, superficial, or a simple tabulation of activities. Examples are psychocentric/allocentric...

Author(s)
Peters, E. B.; Saperstein, L.; Smith, S.; Thomas, D.
Citation
The use of projective techniques to assess motivations for travel., 1981, pp 19pp.
Abstract

A group planning and research process, which has achieved recognition in other fields while being largely ignored in tourism, is introduced. Nominal Group Technique (NGT) was originally developed as an organizational planning technique. The use of NGT as a tool for concensus planning at the...

Author(s)
Ritchie, J. R. B.
Publisher
Bureau of Economic and Business Research, Graduate School of Business, University of Utah, Salt Lake City, Utah, USA
Citation
The battle for market share: strategies in research and marketing. Travel and Tourism Research Association, sixteenth annual conference, the Spa and Sheraton Plaza Hotels, Palm Springs, California, June 9-12, 1985., 1985, pp 45-54
Abstract

The use of the telephone to ask questions is examined in the first paper (Neadle, pp.301-306), while the use of qualitative research is considered in the next paper (Sandler, pp.307-312), emphasizing that the results should be viewed as inferential rather than definitive, and that further...

Author(s)
Neadle, D.; Sandler, M. H.; Harris, L. L.; Bullen, J. M.
Publisher
Bureau of Economic and Business Research, University of Utah, Salt Lake City, Utah, USA
Citation
Tourism research: expanding boundaries. Travel and Tourism Research Association Nineteenth Annual Conference, Montreal, Quebec, Canada, June 19-23, 1988., 1988, pp 301-321
Abstract

Accurate data on tourist movements constitute an essential prerequisite for the development of a tourism marketing master plan. While international tourist flows have been extensively studied, little is known of either domestic flows or of flows within specific states or regions. There are many...

Author(s)
Gartner, W. C.; Hunt, J. D.
Citation
Annals of Tourism Research, 1988, 15, 1, pp 159-172
Abstract

The article discusses the types of persuasion tools commonly used in destination marketing and the types of accountability methods which may be suitable for those tools. Tourism persuasion activities are aimed at influencing the consumer at three times; prior to leaving home; while en route to the...

Author(s)
Perdue, R. R.; Pitegoff, B. E.
Citation
Journal of Travel Research, 1990, 28, 4, pp 45-49
Abstract

The aim of this paper is to establish the role of tourism in Scotland and its current development. The analysis is part of a wider study to identify an appropriate methodology for researching European visitors to Scotland. The following four areas are addressed: the volume and value of...

Author(s)
Taylor, L.; Allardyce, M.; Macpherson, N.
Citation
Tourism Management, 1992, 13, 1, pp 50-55
Abstract

The overall theme of the conference was Tourism and natural resources. These proceedings comprise ten papers presented at a contributed papers session during the conference. Research results are presented that are of interest to recreation managers and scientists, particularly in the south of the...

Citation
General Technical Report - Southeastern Forest Experiment Station, USDA Forest Service, 1994, No. SE-89, pp v + 84 pp.
Abstract

The literature on travel research accountability and methodology is expanding. The article continues and broadens the accountability and methodological specification discussions of Davidson and Wiethaupt (1989) and Rogers (1991) from an academic marketing research perspective with direct,...

Author(s)
Baker, K. G.; Hozier, G. C., Jr.; Rogers, R. D.
Citation
Journal of Travel Research, 1994, 32, 3, pp 3-7
Abstract

The development of a self-report scale to measure leisure travel motivation is described. Under increasingly competitive conditions, effective tourism marketing is impossible without an understanding of consumers' motivations. Unfortunately, motivation is one of the least researched areas of...

Author(s)
Fodness, D.
Citation
Annals of Tourism Research, 1994, 21, 3, pp 555-581
Abstract

Part three of the book is founded on the premise that, in today's volatile, dynamic and complex hospitality industry, an unwavering, organizational commitment to product and service development is not an option, it is a prerequisite for survival. Chapters ten to twelve seek to provide a structured, ...

Author(s)
Crawford-Welch, S.
Publisher
Cassell plc, London, UK
Citation
Marketing in hospitality and tourism: a consumer focus., 1994, pp 167-209

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