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Leisure Tourism

Your source for all tourism, leisure and hospitality information

CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

In designing the marketing and management of association meetings, associations are increasingly concerned with attendee behaviors. This study investigated CHRIE conference attendee behaviors from the perspective of brand equity defined as "the differential effect of brand knowledge on consumer...

Author(s)
Lee JinSoo; Back, K. J.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2008, 29, 2, pp 331-344
Abstract

This study aimed to capture the underlying quality dimensions (value antecedents) that distinguish between first-timers and repeaters and that cultivate festival loyalty. Structural relationships were analyzed across the quality dimensions, value, and loyalty for first-time and repeat visitors....

Author(s)
Lee JinSoo; Lee ChoongKi; Yoon YooShik
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2009, 26, 7, pp 688-702
Abstract

This study examined hotel customers' eco-friendly decision-making processes. Specifically, the current study tested the relationships among attitude toward green behaviors (ATGB), overall image (OI), visit intention (VI), word-of-mouth intention (WOMI), and willingness to pay more (WPM) by...

Author(s)
Han HeeSup; Hsu, L. T.; Lee JinSoo
Publisher
Elsevier, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2009, 28, 4, pp 519-528
Abstract

The objective of this study was to investigate the relationships among perceived value, member satisfaction, switching costs, and member loyalty in the country club industry. In particular, this study sought to ascertain the mediating role of member satisfaction in the relationships centered on...

Author(s)
Back, K. J.; Lee JinSoo
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2009, 33, 4, pp 528-546
Abstract

The significance of brand concept has been increasingly recognized in the MICE industry due to its ability to create a compelling competitive edge. Complementing the major limitation of a study on attendee-based brand equity [Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. ...

Author(s)
Lee JinSoo; Back KiJoon
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2010, 31, 3, pp 395-401
Abstract

Perceived value is understood to be a precursor of customer satisfaction and loyalty and is itself impacted by product quality. The linkages between quality, value, satisfaction, and loyalty have been gaining increasing attention in the marketing field. Accordingly, this study examines whether...

Author(s)
Yoon YooShik; Lee JinSoo; Lee ChoongKi
Publisher
Elsevier, Amsterdam, The Netherlands
Citation
International Journal of Hospitality Management, 2010, 29, 2, pp 335-342
Abstract

Relying on Aaker's (1996) dimensions of brand personality, this study investigated the relationships between brand personality and its antecedents and consequences in the upper-upscale business hotel segment. Two dimensions of brand personality - competence and sophistication - were confirmed. User ...

Author(s)
Lee JinSoo; Back, K. J.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2010, 27, 2, pp 132-145
Abstract

This study's main objective is to estimate the economic impact of a mega-convention, including an exhibition that is scheduled to be held in May 2016 in Korea. This study uses the multiplier effect of an input-output model to estimate the economic impact of hosting the convention. To compute the...

Author(s)
Kim SeongSeop [Kim, S. S. S. ]; Park JaYeon; Lee JinSoo
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Convention & Event Tourism, 2010, 11, 1, pp 42-61
Abstract

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and...

Author(s)
Lee JinSoo; Hsu, L. T.; Han HeeSup; Kim YunHi
Publisher
Routledge, Taylor & Francis, Oxfordshire, UK
Citation
Journal of Sustainable Tourism, 2010, 18, 7, pp 901-914
Abstract

Tourism TV commercials (TVCs) are a source of information for tourists. TVCs serve to assist the consumer in forming a mental image of a destination. These commercials, however, are seldom a topic of research. This paper analyses two New Zealand tourism TVCs, launched separately in 1999 and 2007....

Author(s)
Pan, S.; Tsai, H.; Lee JinSoo
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2011, 32, 3, pp 596-603

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