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AbstractFull Text

The growing number of international students worldwide stimulates the need to understand the factors influencing students' decision-making process. This study aims to examine the influence of sociocultural identification on students' intention to study in Malaysia by applying social identity...

Hendriana, E.; Khairil Wahidin Awang; Raja Nerina, R. Y.; Jamil Bojei
UiTM Press, Shah Alam, Malaysia
Journal of Tourism, Hospitality and Culinary Arts, 2019, 11, 1, pp 14-33