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AbstractFull Text

The study examines memorable tourism experiences (MTEs) of visitors viewing giant pandas in a unique site which is the Giant Panda Conservation Centre (GPCC) in Zoo Negara, Malaysia. People derive satisfaction from their GPCC visits but MTE goes beyond this. The GPCC management would benefit from...

Ing ChanIng; Puvaneswaran Kunasekaran
Taylor's University, Selangor, Malaysia
Asia-Pacific Journal of Innovation in Hospitality and Tourism, 2016, 5, 3, pp 171-181