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CABI’s case study database - Tourism Cases, is a window into the world of tourism development. To search cases and find out more on how to read online, download PDFs and access teaching notes visit Tourism Cases at:  https://tourism.cabi.org/casestudies/

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Abstract

This study attempts to identify sport center segments in Seoul, Korea, as determined by the members' attitudes toward 33 service items. The subjects for this study were 495 members, 20 years of age and older, from nine private or public multipurpose sports centers in Seoul. A 2-stage cluster...

Author(s)
Kim C.; Kim, S. Y.
Citation
Journal of Sport Management, 1998, 12, 4, pp 273-287